Case Study: App Shack. Designing Logo for Digital Agency.

Task

Process

Logo

Geometric options based on rhombus
Geometric option based on a hexagon with rounded angles
Geometric option based on a hexagon with sharp angles
Options offered to agree upon possible color palette
Variant featuring less abstract logo with easily recognizable shape of a house and playing with negative space
Variant featuring less abstract logo with easily recognizable shape of a house and playing with negative space
Variant featuring less abstract logo with a recognizable shape of a house with sharp angles
Variant featuring less abstract logo with a recognizable shape of a house with rounded angles
Final AppShack logo
Monochromatic options

Icon

App Icon

Branded items

Business card

Envelope

T-shirt

Stickers

Useful case studies

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store