Case Study: Real Bitcoin. Illustrations for the Website About Crypto World
Let us unveil another recent project: tubik agency created a set of diverse digital artworks for the website of Real Bitcoin, a service helping working people from different social groups to understand, buy and sell bitcoins as well as learn more about them. The illustration set features a diversity of people characters and informative graphics details supporting the topic. Review and enjoy!
Project
Creating a collection of theme illustrations for the Real Bitcoin website devoted to dealing with cryptocurrencies.
Process
Using illustrations to enhance user experience design is now a well-checked and effective design practice. Pictures help to transfer the needed messages faster, set the mood, and provide aesthetic satisfaction. For the big pack of Real Bitcoin website illustrations, it was essential to stick to the following principles reflected in all the artworks:
- consistency: reflecting a variety of ideas, messages, and compositions, used across the different website pages, the illustrations keep the consistent style to support the integrity of the user experience
- informativeness: all the illustrations aim to transfer or enhance a particular message, help present the benefits of the service
- emotionality: the style, color palette, visual metaphors, and characters in the illustration pack empower the emotional appeal as a part of the user experience
People Illustrations
Real Bitcoin is the platform connecting people to quite a virtual topic and highly technological theme of cryptocurrencies. What’s more, their target audience is people who are not deeply into the theme of cryptocurrencies yet. So, it was vital for them to add a solid and powerful human element to the first impression and all the experience of dealing with the website and set a quick and clear connection to the world of people, not the digital reality. That’s why a large pack of illustrations with human characters was developed, based on the ideas of diversity and friendliness, communication, and support. With the images on the website pages, the product communicates to the visitors via a number of human characters of different ages, races, social statuses, and interests, unveiling the benefits of cryptocurrencies for different groups of users. Here are some of them.
Custom Graphics
One more task for the illustrator was to create a set of informative and symbolic illustrations that would help to beautify informative content blocks and contribute to the visual support of the message. As people perceive, decode, and memorize images faster than words, such visual elements both increase the informativeness and scannability of the webpages as well as add to the general stylistic concept.
Here Real Bitcoin website visitors will find a variety of well-recognized visual prompts on money, banknotes, wallets, coin, gadgets for interacting with the world of digital products, and also diverse graphs, charts, and upward arrows to symbolize financial growth, progress, and development.
This project demonstrated how much informative power, emotion, and style can well-crafted custom illustrations contribute to the website design, not only making a considerable positive impact on its attractiveness but also enhancing the usability and desirability of the presented products and services.
Stay tuned; new design case studies are coming soon!
The illustrations in the post belong to their proprietors, are the object of copyright, and cannot be used by the third side for any goals.
Illustration Collections and Digital Art Case Studies
If you want to see more illustrations by the tubik team or discover how they work in particular design projects, here’s the set of posts for you.
BEGG. Brand Packaging and Web Design for Food Product Ecommerce
Devpost. Hero Illustrations for Hackathons Platform
CUBE. Illustration Set for Video Production Company
FarmSense. Identity and Web Design for Agricultural Technology
Vinaty. Website Illustrations for Wine Service
Book Illustrations for Visual Storytelling
OOP. Brand Identity Design for Online Flea Market
In Search of Illustration: Design Process for Illustration Set
ABUK. Custom Book Cover Design for Audiobook App
Originally written for Tubik Blog
Welcome to talk to us and check designs by Tubik via: